Network Access & Telecommunications Equipment - RAD Data Communications
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2008

 

RAD Empowers Service Providers and End Users with REAL – Reliable, Economical, Accountable, and Limitless – Carrier Ethernet Access

Solutions Offering End-to-End Service Visibility and SLA Accountability Launched at Industry Conferences

April 7, 2008: During the Carrier Ethernet Services conference to be held April 7-9 in Vienna and at Ethernet Expo, which takes place in London April 14-16, RAD Data Communications will be unveiling its REAL Carrier Ethernet access solutions.
RAD's reliable, economical, accountable, and limitless (REAL) Carrier Ethernet access solutions are based on the company's EtherAccess product line of intelligent demarcation devices. REAL Carrier Ethernet access empowers service providers and their customers with the ability to deploy Ethernet services over any network infrastructure while offering end-to-end Ethernet measurement and performance mechanisms. "Service providers are now offering structured Ethernet service packages based on a mix of verifiable performance parameters," notes Ron Agam, Senior Product Line Manager for Metro Ethernet Access Solutions at RAD Data Communications. "These must be supported with the same user experience across a full gamut of diverse media: copper, DSL, fiber, and wireless."
RAD's EtherAccess product line has been deployed, among others, by EMEA carriers such as Completel, Interroute, Telekom Austria, and Bezeq, as well as by North American carriers, including Canada's Telus.

A Mix of Applications

"The complexity of Ethernet service deployment is growing exponentially," explains Michael Howard, Chief Analyst at Infonetics Research. "Both end users and operators require clear visibility into network traffic patterns starting from the customer's access point, and operators have to be able to control this traffic to deliver on their Service Level Agreements (SLAs) for a mix of applications."

"When offering Ethernet services, it is important for carriers to be able to provide business customers with the same reach that they would otherwise enjoy over SDH/SONET and PDH," Agam concludes. "This is easily achieved when an Ethernet leased line can begin over DSL and terminate over fiber."

 

About RAD

Established in 1981, privately owned RAD Data Communications has achieved international recognition as a major manufacturer of high quality access equipment for data communications and telecommunications applications. These solutions serve the data and voice access requirements of service providers, incumbent and new carriers, and enterprise networks, by reducing infrastructure investment costs while boosting competitiveness and profitability. The company's installed base exceeds 10,000,000 units and includes more than 150 carriers and operators around the world. These customers are supported by 21 RAD offices and more than 300 channel partners in 164 countries.

 

RAD is a member of the RAD Group of companies, a world leader in networking and internetworking product solutions.

 

Press Contact
RAD
Bob Eliaz, Media Relations Manager
24 Raoul Wallenberg Street
Tel Aviv 69719, Israel
Tel:  +972-3-6458134
Fax: +972-3-6498250
e-mail: bob@rad.com
 
Related Links
 Sites
www.ethernetaccess.com
www.radfiber.com
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